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Your seminar was inspirational. I've been able to share what I learned with many partners who are beginning to "see the light" that if the price is not right"... they need to go deeper... not cheaper!! Thanks a bunch!!"
Kathy Graham, VP Sales
Steve Kraner is NOT a natural salesman. He describes himself as an engineer who crossed over to the dark side. He holds a Bachelors Degree in Engineering from West Point and an MBA from Loyola College. He has built successful high-tech divisions within two major U.S. corporations: Siecor Corp and Digital Equipment Corp. His experience includes winning in commercial and federal selling environments.
No Holds Barred
Steve entertains as he enlightens. He combines colorful personal experiences to give you a fresh, unflinching perspective on the sales process. His unique brand of sales edutainment is generously spiced with humorous and relevant stories garnered during a colorful, 17-year sales and sales management career. He invites audiences to challenge him, and the highlight of his programs is the “no-holds-barred” interaction that results. When the dust settles it’s clear to everyone in the room that Steve can walk the talk.
Real World Selling
Your team will buy in to Steve’s innovative and dogma-shattering approach to selling because it’s clearly not theory, but real-world strategy and tactics that he personally uses to sell.
Your team will translate this training into sales!
Steve Kraner's Selected Accomplishments
Founded a successful sales consulting and training firm. Sandler Sales Institute has grown from a concept to a firm with over 4,000 client companies. 15 of the 20 largest software companies use Steve's programs and methodologies—including IBM, Cisco, NetApp, Oracle, and Google.
Lead a Fortune 100 high tech sales team to consistent triple-digit growth. As a senior sales executive for at Digital Equipment Corporation, lead the expansion of sales to both DOD and commercial manufacturers. Pioneered the use of indirect sales channels to multiply the team's force and impact. Personally established and maintained executive relationships within the Office of the Secretary of Defense, Department of the Army, and other top DOD agencies.
Generated over $35M in new revenues, established annuity business with several new agencies, established the initial beachheads which was critical to the successful introduction of two key new offerings. Solutions provided to these customers were integrated mixes of products and services from both Digital, Digital partners, and other third parties, including:
President, Sandler Sales Institute
Digital Equipment Corporation
Senior Sales Executive
Director, Integrated Systems Division
4/84-9/87 Manager, Computer Applications Group
Supervisor, Project Engineering Division